Wednesday, February 11, 2009

The truth and nothing but the truth...

An insightful look at the new Pepsi logo from adage.com

"Breathtaking," a 27-page document purported to be the thinking behind Arnell Group's recent revamping of Pepsi-Cola's logo. Littered as it is with marketing jargon, images of yin-yangs, mobius strips and Da Vinci's Vitruvian man, you'll maybe wonder if Michael Phelps worked on this project.

"Breathtaking" goes on to explain how "consumers will feel a gravitational pull elicited by the new logo, one that will lead consumers to fill its shopping carts with Pepsi."

This is a good document to show to your students what 1 Million dollars will get you for a logo design. CLICK HERE TO READ THE DOCUMENT FROM THE ARNELL GROUP
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