Thursday, February 12, 2009

If you have a website...


I was talking about our blog with another contributor and mentioned how it would be nice if we could get some information on who is viewing our site. Just by doing a little digging in blogger we came across the Google Analytics feature. Because so much of what we do with technology is just clicking we clicked on it and set it up. I will warn you, in order for this to work on your site you need understand basic HTML coding. It is not as easy as just clicking.

The next day my colleague brought over the full report from Google analytics. I was so impressed. I was able to not only get the # of views and page views but also a bounce rate, average time on site, % new visitors, unique visitors and more. There was a world map overlay that told me we had visitors from Alaska, China and Cambodia view our site. Granted the China and Cambodia were bounces but still. It also told me what pages were looked at the most as well as how they found our site in the first place. It even goes as far as letting us know what type of browser was used when viewing our site and connection speed.

Not only is this an awesome tool to see if people are actually looking at our site but what a great tool to help me explain to my students how internet marketing works. I forgot to mention the best part of Google Analytics. It is completely FREE!!!! If you would like to see a sample report from our site send me an email.
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