Thursday, May 14, 2009

Book Review : Buyology

I was going to write a review of a book I just finished by Martin Lidstrom called Buyology but since coming across some good videos on YouTube I figured a picture / video is worth 1000 words. Here is my bottom line this is a very interesting book, an easy read and it is something I will use to enhance my consumer buying behavior unit in my marketing class. This book provides good insight on why people do what they do, buy what they buy, etc... The only gripe I have with this book is I wish it would of went more in depth. If you are looking for a business / marketing book to read this summer take I would recommend this one.
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